As the largest city in Washington, Seattle is home to many college and professional sports teams, such as the Seattle Seahawks, University of Washington athletics, and the Kraken, Seattle’s newly developed professional hockey team. As fans and spectators follow their favorite sports teams, they contribute to the culture and economy of Washington State.
The Seattle Sports Commission (SSC) has worked hard to support Seattle teams, youth sports, and event venues. Led by President and CEO Beth Knox, the SSC has expanded the reach of Seattle sports and implemented equity and accessibility of sports in Washington State, opening opportunities for many young aspiring athletes to compete in competitive sports. The organization aims not only to support local Seattle teams but also to bring in sports events from all across the country, and in some cases, the world.
The most recent MLB All-Star game on July 11, 2023, brought in an astounding $50 million and over 100,000 visitors to Seattle. Hotels and restaurants throughout Seattle and the surrounding area felt the economic impact of this nationally recognized event.
Another recent and impactful sporting event hosted in Seattle was the National Hockey League’s Winter Classic, held on January 1 at T-Mobile Park. According to Visit Seattle, over 47,313 people attended the game between the Seattle Kraken and the Vegas Golden Knights, resulting in an estimated revenue of $30 million. As Kraken fans celebrated an exciting victory over the Knights, the city and its surrounding area welcomed the economic growth that came with the influx of visitors.
The Seattle Sports Commission is also instrumental in bringing other national sporting events to Seattle, including the 2024 KPMG Women’s PGA Championship, the 2025 NCAA Division I Men’s Basketball First and Second Rounds, and the 2026 FIFA World Cup.
“FIFA World Cup 2026™ is the first tournament to feature an expanded field of 48 international teams, with 60 matches being played in the United States, including contests at Seattle’s Lumen Field,” as per the SEA 2026 official press release. Seattle will benefit from an anticipated $100 million in revenue.
